Master Online Reputation Management With These Helpful Hints
In job searching, an online presence used to be optional. With companies viewing candidates’ online accounts as a deciding factor in gaining employment, an online Reputation Defender is no longer optional. From social media accounts to websites and blogs, an online presence must exist online to secure a job offline.
Approaching this scenario when no online presence for you exists isn’t difficult. Start now to build an online presence and control online reputation from the beginning.
Open social media accounts you like and start posting. Likewise, engage in followers/friends’ posts and strike a conversation. Create a website, write a blog, and chat in message boards/forums. This creates a paper trail connecting to your name. The posts build an image and that’s the image companies see. Therefore, post video, audio, text, and pictures that you are proud to show everyone.
Job seekers with an online presence must purge their history. Remove offensive and derogatory posts in current and past posts. Yes, past posts count against you in job seeking. Past posts are easily accessible with the right keywords. Since words cannot translate into meaning using emotion, pitch, tone, and voice, any post can turn offensive. Therefore, if any post brings doubt, it’s best to delete it. Besides, candidates may have to defend themselves in interviews about their online presence. Don’t post anything you can’t defend.
Two ideas rarely discussed in managing online reputation are using an unlikely LinkedIn feature and unitizing Amazon. The LinkedIn feature is LinkedIn Pulse, a blog-type publishing platform reaching LinkedIn connections, your LinkedIn network, out-of-network members, and search engine visitors. Bloggers who stress over WordPress, Blogger, or a website blog feature will appreciate LinkedIn Pulse.
An Amazon feature guaranteed to garner online reputation is book reviews. Book reviews show intelligence and expertise about the book. The sentence structure and thought process give employers another layer of the candidate. Amazon has endless book variety, so finding the right book is possible. To use it correctly, choose books related to the job and add keywords employers are likely to search.
It’s rare for employers to hire candidates without searching the internet for his/her background. The job hunt is changing, and potential employees must change with the job search.