The Sweet Greens salad chain was launched back in 2007 by 3 undergraduates attending Georgetown University by the names of Nicolas Jammet, Jonathan Neman, and Nathaniel Ru. These 3 gentleman had a passion for entrepreneurship and healthy eating. What was once a single spot in Georgetown has now expanded to over 30 locations within the United States.
Bloomberg Reserve’s Peter Elliot conducted an interview with Nicolas Jammet for more in-depth information on how the company was born and other insider information. Nicolas stated that himself, nor his 2 peers, wanted to pursue careers of working for other people. He revealed that all of their parents were business owners and were first generation immigrants. It was inevitable that they follow in their footsteps. They also discovered what their niche was, to provide better quality food in Georgetown. He credits their success to having substantial self discipline and a common vision.
They gained support from family, friends and investors due to their drive and passion, rather than the idea or business plan itself.
The company also puts a lot of focus and compassion towards their employees. They refer to their employees as “team members” and work towards ensuring there is enough growth for them so they will stay with the company. Anytime an employee leaves the company, they express paramount concern.
Regarding the food, the 3 partners strive towards making their salads a brand and a lifestyle. They have stated that they are selling a set of values that revolve around this idea of doing everything right. They also tout their lettuce as being flavorable all by itself.
The 3 former Georgetown students still work in very close partnership with one another and share the same vision for the company they did 9 years ago.
Co-CEO Nathaniel Ru has had much to say about the company and their growing success. He has stated that they are on a mission to feed more people better food. He has also expressed his disbelief in large corporate headquarters. In a previous interview, Ru mentioned that building a team is important for the success of the company.He admits that when they company was first launched, it was difficult to trust other people to take on aspects of the business. However, learning to do team work was a large part of their success.
Nathaniel Ru has mentioned that he admires the CEO of Under Armor, Kevin Plank for establishing such a large brand.