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Posted by Bridge on

Nathaniel Ru and The Sweet Greens Restuarant Chain


The Sweet Greens salad chain was launched back in 2007 by 3 undergraduates attending Georgetown University by the names of Nicolas Jammet, Jonathan Neman, and Nathaniel Ru. These 3 gentleman had a passion for entrepreneurship and healthy eating. What was once a single spot in Georgetown has now expanded to over 30 locations within the United States.


Bloomberg Reserve’s Peter Elliot conducted an interview with Nicolas Jammet for more in-depth information on how the company was born and other insider information. Nicolas stated that himself, nor his 2 peers, wanted to pursue careers of working for other people. He revealed that all of their parents were business owners and were first generation immigrants. It was inevitable that they follow in their footsteps. They also discovered what their niche was, to provide better quality food in Georgetown. He credits their success to having substantial self discipline and a common vision.


They gained support from family, friends and investors due to their drive and passion, rather than the idea or business plan itself.


The company also puts a lot of focus and compassion towards their employees. They refer to their employees as “team members” and work towards ensuring there is enough growth for them so they will stay with the company. Anytime an employee leaves the company, they express paramount concern.


Regarding the food, the 3 partners strive towards making their salads a brand and a lifestyle. They have stated that they are selling a set of values that revolve around this idea of doing everything right. They also tout their lettuce as being flavorable all by itself.


The 3 former Georgetown students still work in very close partnership with one another and share the same vision for the company they did 9 years ago.


Co-CEO Nathaniel Ru has had much to say about the company and their growing success. He has stated that they are on a mission to feed more people better food. He has also expressed his disbelief in large corporate headquarters. In a previous interview, Ru mentioned that building a team is important for the success of the company.He admits that when they company was first launched, it was difficult to trust other people to take on aspects of the business. However, learning to do team work was a large part of their success.


Nathaniel Ru has mentioned that he admires the CEO of Under Armor, Kevin Plank for establishing such a large brand.


Posted by Bridge on

Nathaniel Ru and Sweet Green

Starting a healthy fast food restaurant is a dream that Nathaniel Ru has had for many years. Over time, he was able to develop this idea and bring it to market. Although things have not been easy, he has been able to grow a nice market share of customers who are willing to pay more for quality food and convenience. There are a lot of people who are looking to the future for how well he is going to grow the business. Nathaniel Ru knows what it takes to get to the next level, and during that time he is going to work to make it happen. He has a lot of competition from other fast food chains in this channel, but he is passionate about his ideas.


Nathaniel Ru

From the time he was young, Nathaniel Ru has always wanted to open a food chain that helps other people. He was not always focused on the healthy food area, but as he grew in his business experience he notice that there was a huge opportunity in this area. There are a lot of people who want healthy options to fast food, and he has used this need to help develop his business over the long term. If you want to take things to the next level in your business, he is a great example to follow. Nathaniel Ru knows how to build a great business, and that is why he is having so much success.


Dealing with Competitors

The fast food industry has more competition than almost any other industry in the world. If you want to take things to the next level in your business, it is important to understand how to deal with the competition. Nathaniel Ru must work with some of the largest companies in the world who are trying to take out his business. However, he knows where he stands in terms of product differentiation. This is something that you must be able to do as a small business.


Final Thoughts

Nathaniel Ru is going a great job of taking Sweet Green to the next level. Over the years, he has worked with a lot of passion to take things to the next level. If you are looking for someone to model in your business, Nathaniel Ru is a great choice. He has a lot of passion for his ideas, and he uses this passion to grow his business every day.